I started my podcast October 2019 and I was surprised at how easy it was to set up and record.
Now, I know you read the headline and saw “With Less Than $59” but you’re going to need a laptop or desktop computer at the very least.
Or if you’re really bold you can use your cellphone. All you’ll have to do is download the “Anchor” app from the App Store or Google Play and stop reading this article now(more on Anchor below).
But for those of you who want to start a podcast that sounds good, keep reading. You don’t need a background or experience in sound production and all that stuff.
You might need some basic editing skills, a will to learn and patience but that’s about it.
In this piece I’m going to talk about some inexpensive, basic tools that I use to record my podcasts. Just a little disclaimer, I’m NOT affiliated with any of the products and services I’m going to suggest.
This is strictly a little guide for people who want to start recording and upload their podcasts with as little hassle and equipment as possible.
When I finally decided to start podcasting, I started with my iPhone, my headphones and the voice recording app and uploaded to YouTube.
When I finally got SERIOUS about podcasting, I decided to buy a microphone. I bought the “Fifine” USB microphone from Amazon for $36.
I guess it was on sale at the time that I purchased it because while I was preparing to write this article I saw the price go up to $45 dollars.
It’s a decent little microphone. It’s plug and play so there’s no need to install software or anything of the sort. The most you’d have to do is change the input settings in your chosen recording software.
Just plug it in, adjust the output levels right on the microphone and you’re good to go. It also comes with a little attachable tripod/stand.
This is where you’ll be spending most of your money to prepare. For now, it’s pretty much all you need to get started.
Oh, I forgot to mention. You need to have a solid message in order extract the most power out of this bad boy.
Many people start with expensive microphones and cheap messages. Be one of the ones that has something of value to say and add all of the expensive equipment later on.
If you want your podcast to be distributed across all platforms such as: Apple, Spotify, Google Podcasts, etc, you’re going to need a distribution platform.
Personally, I use Anchor. Gary Vee spoke about Anchor and I decided to try it out and I’ve stuck with it ever since.
Anchor is a podcast recording and distribution app. All you have to do is download the app, sign up, go through the various steps to setting up your profile and start recording and uploading your podcast. And it’s 100% free.
They give you the opportunity to make money via ad revenue when sponsors pick you up. That’s only after you’ve acquired a certain amount of views. But you can start with plugging some Anchor ads.
If you want to use anchor, I’ve posted the link below:Anchor – The easiest way to make a podcast
Create, distribute, host, and monetize your podcast, 100% free.anchor.fm
Currently, I use iMovie to record my podcasts because before I got into podcasting I was doing massive amounts of video production and editing. I figured I’d stick with what I know.
As for you, if you’re new to the podcast game, especially editing and production, download Audacity. It’s free and easy to use.
Anchor is another form of recording software. I’ve mentioned before that Anchor has the capability to record and upload your podcast straight from your phone. Well, it also has the capacity to record straight from your web browser on your PC or Mac. Its editing capabilities aren’t as robust as actual media editing software, though.
When it comes to editing, I don’t like to do much of it. I like to record all the way through. But if you’re not good at speaking non-stop, learning how to edit can be massively important for you.
Good recording software is also good for breaking your podcast up into a “3 act structure” or segmenting each episode.
Now we’re moving into “marketing and branding” territory, my favorite part.
I’ve written in a previous article that when you get into content creation, you need to figure out who you are. What this entails is that you establish a “look” for your brand.
A friend of mine recommended Canva. It’s a website and an app. It helps you create a myriad of types of artwork for your brand such as: logos, social media posts, YouTube channel art, etc.
If you need stock photos, I recommend using “unsplash.com” and “pixabay.com.” It doesn’t take much to spruce up a stock photo for an episode cover or social media post.
I like to create all of my logos and brand imagery from Canva as it’s user friendly and simple. Mind you, I’m not the most creative or crafty when it comes to digital art work but I make it work.
Canva is free to use basic features and you can get pretty far with it. But it also has a subscription service that opens up more features such as fonts, background transparency and more for $12.99 a month.
Audiograms are a great way to market your podcast on various social media platforms by providing a visual component to accompany the audio.
Podcast are long form content and can be hard to market just by posting a link. Audiograms are ideal for marketing podcasts because you can add a compelling visual element to draw your audience in.
For example, if you’ve recorded an hour long podcast and want to get it out to more people beyond the distribution platform, you can make audiogram snippets of the most engaging portions of your podcast and post it to Instagram, Twitter, Facebook or even YouTube.
You can create audiograms yourself or you can save a ton of time by using the headliner app and website. I’ve posted a link below:Headliner – Promote your podcast, radio show or blog with video
Easily create videos to promote your podcast, radio show or blog. Share to Instagram, Facebook, Twitter, YouTube,…www.headliner.app
Spruce your podcast up by adding some background music but make sure you have the right to use the music. Royalty free music can be found all over the internet, including YouTube.
For example, if you find royalty free music on YouTube, the artist will tell you steps you need to follow in order to use their music. They’ll also stipulate where you can use their music as well.
A Final Note
Starting a podcast is easier than you think. It’s just that people make the simplest things the most complicated.
I’ll admit, back in the day it may have been a bit harder to corral all of the equipment you need but now a days you can literally record a whole podcast from your phone.
All it takes is the desire to put forth your message, a microphone & your laptop to start a brilliant podcast.
Maybe, if you’re interested, I’ll talk about how to format your episode structures in order to create compelling episodes. I know you have the desire to start a podcast, have the message but just might not know how to start formatting your episodes.