Since the pandemic started, I’ve been working out in my parking lot, consistently—5 out of 7 days a week.
Throughout that time, I’ve gotten acquainted with my neighbors via traffic, literally.
I train by my car, which is right by the parking lot exit. Every day as the neighbors come and go, they see me.
I show up. They see me.
I’m not a brilliant marketer. Or a marketer at all. But I do know this.
Building an audience requires that you show up every day. Someway. Somehow.
My neighbors know me. I know them. Some stop to ask me for workout tips. Some just stop to chat.
Some are inspired by my determination to train despite the gyms being closed(now re-opened).
The name of the game is rapport.